I like to think of myself as a novice world traveler. I’ve seen a decent amount of the world, been to some interesting countries. Perhaps the only thing I hated about it was the prevalence of American brands: McDonalds, Burger King, Starbucks, etc. Not that there is anything I can do about it. But with Burger King unleashing their new Whopper Virgin campaign, I’ve crossed the line from being slightly disgusted with companies like this to completely nauseated.
The premise seems that a group of “documentary” filmmakers have traveled to “far off places” – where poverty and hunger may or may not be rampant – and ask them to compare the Whopper with the Big Mac. Are you kidding me? I can think of a thousand ways to better spend the money they’ve wasted to go to Chang Mai, Thailand, Romania, and Greenland. Maybe they could have donated a few farm animals to the villagers. Something nice that would help to sustain some development.
Why does a large fast food chain in America think that the knowledge of some random villagers from remote locations will make a difference in their quest to dethrone the Big Mac? It makes no difference to me. I won’t buy either sandwich. Leave those people alone. I hope it turns out to be as much of a waste of money as I think it will be and that those who filmed the documentary left their subjects with more than just free Whopper coupons.
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