Heineken Dupes Footy Fans

Back in October, Heineken staged a fake concert that lured soccer fans away from watching a Real Madrid-AC Milan Champions League group match. See how they pulled it off below:

H/T: Mashable

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Staff reporter/editor for TopDrawerSoccer.com. Covering then next big thing in U.S. Soccer. Got a suggestion, story idea? Get in touch here.

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