Heineken Dupes Footy Fans

Published March 17, 2010 Random , Soccer Leave a Comment
Tags: Marketing, Strategy

Back in October, Heineken staged a fake concert that lured soccer fans away from watching a Real Madrid-AC Milan Champions League group match. See how they pulled it off below:

H/T: Mashable

About these ads

0 Responses to “Heineken Dupes Footy Fans”

Feed for this Entry Trackback Address

Leave a Comment

Leave a Reply Cancel reply

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (required) (Address never made public)

Name (required)

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Twitter account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

Follow me on Twitter

RT @ChivasUSAYouth: @ChivasUSAYouth Academy sweeps Galaxy in battle for LA. 18s win 2-1 and 16s win 4-2. Click for recap http://t.co/cvr1wY… 5 hours ago
RT @AdamJardy: 69' And Wil Trapp is going to make his #MLS debut for #crew96. 10 hours ago
Just saw Atletico beat Real Madrid yesterday. Very cool. 12 hours ago
Chivas USA U18s won 2-1 over LA Galaxy and Chivas U16s currently with a 3-1 lead. 12 hours ago
RT @HerthaBerlinUSA: Alfredo Morales will not be a part of Hertha BSC next year - the American signed a 2-year deal with Ingolstadt! 1 day ago

%d bloggers like this:

Travis M. Clark