Back in October, Heineken staged a fake concert that lured soccer fans away from watching a Real Madrid-AC Milan Champions League group match. See how they pulled it off below:
H/T: Mashable
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American sports journalist covering D.C. United, Major League Soccer, U.S. Soccer and the rest of the world's game
Back in October, Heineken staged a fake concert that lured soccer fans away from watching a Real Madrid-AC Milan Champions League group match. See how they pulled it off below:
H/T: Mashable
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